The Story Behind Key Ingredients
Nature has spent millions of years discovering how to thrive.
Science helps us understand what these remarkable plants can do for healthier-looking hair. But as we formulated Luck, we found they had something else to offer. They each had a story.
They taught us about resilience, patience, renewal, strength, balance, and growth—the same qualities we hope our customers discover in themselves.
Below are the remarkable plant-powered ingredients behind every Luck formulation, what they bring to our formulas, and what they've taught us along the way.
Aloe Vera
What It Brings
Aloe Leaf Juice is known for its hydrating, soothing, and conditioning properties, helping leave hair and scalp feeling comfortable and refreshed.
What This Plant Has Taught Us
Healing begins with kindness.
Nature rarely rushes. It restores gently, patiently, and completely.
AnaGain® Organic Pea Sprout Extract
What It Brings
One of our hero ingredients, AnaGain® Organic Pea Sprout Extract is rich in antioxidants and essential nutrients. It's thoughtfully included to help support healthier-looking hair while working in harmony with your hair's natural growth cycle over time.
What This Plant Has Taught Us
Growth often begins long before we can see it.
Every sprout starts as a tiny seed beneath the soil, quietly gathering strength before it ever reaches the light. It reminds us that meaningful transformation takes patience—and that some of life's greatest changes happen beneath the surface.
Argan Oil
What It Brings
Argan Oil is rich in nourishing fatty acids and antioxidants that help moisturize, soften, and protect hair.
What This Plant Has Taught Us
Strong roots create lasting beauty.
Known as the Tree of Life, the argan tree has long symbolized endurance, nourishment, and resilience. It reminds us that true beauty grows from a strong foundation.
Caffeine
What It Brings
Caffeine is included in our Hair Mask because ingredient research has explored its role in supporting stronger-looking hair and the hair's natural growth cycle.
What This Ingredient Has Taught Us
Energy creates momentum.
When we nurture possibility with intention and consistency, remarkable things often follow.
Coconut-Derived Cleansing Agents
What They Bring
Our shampoos use gentle coconut-derived cleansing ingredients selected because they cleanse effectively without the harshness of traditional sulfates, helping hair feel clean without stripping away its natural moisture.
What These Plants Have Taught Us
Gentleness is strength.
Nature reminds us that lasting care doesn't have to be harsh. Sometimes the gentlest touch creates the greatest transformation.
Coconut Oil
What It Brings
Coconut Oil helps moisturize hair while helping reduce the appearance of dryness and breakage.
What This Plant Has Taught Us
Simple things, done well, often become extraordinary.
Nature reminds us that timeless ingredients continue to earn their place.
Hemp
What It Brings
Hemp is one of the foundational ingredients found throughout the Luck collection. Sustainably grown in the USA and CO₂ extracted for exceptional purity, it's chosen for its ability to help bring softer hair, more lift, more volume, soothe dry, itchy scalps, and support your hair's natural growth cycle over time.
What This Plant Has Taught Us
Healing begins with balance.
For centuries, hemp has represented connection, restoration, and harmony with the natural world. It reminds us that true wellness isn't forced—it grows when we create the right conditions for it to flourish.
Jojoba Oil
What It Brings
Rich in vitamins and minerals, jojoba oil helps moisturize, protect against dryness, and improve the feel of hair.
What This Plant Has Taught Us
Resilience comes from staying nourished.
When we care for ourselves consistently, we become stronger with every season.
Lavender Essential Oil
What It Brings
Lavender contributes to healthier-looking hair while bringing its naturally calming aroma to our formulas.
What This Plant Has Taught Us
Peace is powerful.
Lavender reminds us that healing doesn't always arrive with force. Sometimes growth begins when we slow down, breathe deeply, and allow ourselves to simply be.
Panthenol (Vitamin B5)
What It Brings
Panthenol helps smooth the hair cuticle, improve moisture retention, reduce frizz, and enhance the feel of damaged hair.
What This Ingredient Has Taught Us
Small changes create lasting transformation.
Sometimes it's the quiet work happening beneath the surface that makes all the difference.
Peppermint Essential Oil
What It Brings
Peppermint provides a refreshing cooling sensation while helping leave the scalp feeling invigorated. Ingredient research has also explored its role in supporting hair growth.
What This Plant Has Taught Us
Fresh energy creates new possibilities.
Peppermint reminds us to stay curious, think clearly, and welcome new beginnings with optimism and courage.
Plant-Derived Amino Acids
What They Bring
Our blend of wheat and soy amino acids helps strengthen, soften, moisturize, and improve the feel and appearance of hair by supporting its natural structure.
What These Plants Have Taught Us
Strength isn't built overnight.
Like fields of grain that grow one day at a time, lasting strength comes through steady nourishment, resilience, and care. Nature reminds us that the strongest foundations are often the quietest.
Rosemary Essential Oil
What It Brings
Rosemary is valued for its antioxidant properties and has long been appreciated in haircare for helping create an environment where healthier-looking hair can thrive while helping refresh the scalp.
What This Plant Has Taught Us
Clear the mind. Renew the spirit.
For generations, rosemary has symbolized remembrance, clarity, protection, and renewal. It reminds us that when we clear away what no longer serves us, we make room for new growth.
Sunflower Seed Oil
What It Brings
Sunflower Seed Oil helps nourish hair and scalp while contributing to softness, hydration, shine, and healthier-looking hair.
What This Plant Has Taught Us
Always turn toward the light.
Like a sunflower following the sun across the sky, we're reminded to seek hope, remain resilient, and keep growing through every season of life.
Wheat Germ Extract
What It Brings
Rich in Vitamin E, lecithin, and essential fatty acids, wheat germ extract helps nourish the scalp and contributes to stronger, healthier-looking hair.
What This Plant Has Taught Us
Everything has the potential to grow into something extraordinary.
Within every tiny grain is the promise of new life. Wheat teaches us that abundance begins with small beginnings and grows through consistent care.